About us
Not made to blend in.
Zanak is a Men’s Jewellery brand crafting 925 sterling silver jewellery for men who lead with clarity — not chaos. Whether it’s the street or the boardroom, our pieces don’t just perform. They reflect. They ground. They speak without saying much.
07
Years of Experience
Built on craft, grit, and clean design — Zanak’s been shaping men’s silver for seven solid years.
Who We Are
We didn’t start Zanak to follow fashion.
It’s here to define you.
Created in memory of Late Shri Janakraj Soni, a man of vision and resilience who passed too soon, leaving behind dreams unfulfilled and a legacy. His son, Subhash Soni, started from nothing — working every job possible until he opened a tiny copper jewellery shop in 1993. That seed of struggle grew into a legacy, nurtured by his son Karan Soni, who grew up behind the shop counter, learning not just the business— but the grit it takes to build from scratch. In November 2024, after marrying Sandhya Soni, their vision became sharper and they decided to start Zanak
Zanak carries their story. Their strength. Their resilience.
01
Only 925 Sterling Silver.
No fakes. No plating. No fillers.
Every Zanak piece is made from certified, hallmarked 925 silver — built to last and meant to be worn.
02
For Street & Minimal.
We move between moods, spaces, and styles — and so does our jewellery.
From streetwear with edge to minimal everyday statements, we make pieces that feel like all sides of you.
03
Built Bold, Styled Sharp.
From hand-cut links to signature finishes, every Zanak piece is crafted for impact.
04
Made to Wear, Not Store.
Zanak isn’t trophy jewellery. It’s built for the everyday grind—sweat-proof, statement-worthy, and made to move with you.
We didn’t build Zanak to just start a new brand.
We built it to continue what was started years ago.
A vision and a belief, shaped by effort, carried forward with purpose. Zanak is a natural extension of that journey — honest, focused, and built to last.
A man isn’t built in a moment; it’s built in how he lives, what he values, and what he carries forward. At Zanak, we craft pieces that aren’t just worn; they’re remembered. Jewellery that doesn’t fade with time.
Zanak’s designs speak to the tastes of today, but they carry the weight of heritage, honouring the craftsmanship. With each creation, we strive to build a legacy of our own—one that reflects not just elegance and minimalism, but the enduring bond between tradition and modern identity.
ZANAK
FATHER
CREATOR.
WEARER.
Karan Soni
Founder
Sandhya Soni
Co-Founder